KONGSBERG – Employer branding
Shaping a new company culture to create one sustainable future
Tjenester:
In April 2019 KONGSBERG acquisitioned Rolls-Royce Marine, this meant that the workforce increased to a total of 11,000 employees across 40 countries. It was a milestone that would make KONGSBERG a more complete and strategically important supplier in a competitive global market. The acquisition would considerably strengthen the company’s operations and their goal in creating long lasting value for their shareholders over time.
Challenge
Rolls Royce Commercial Marine had around 3600 employees across 34 countries. Needless to say the takeover would need to be swift in order for the new organisation (KONGSBERG Maritime) to secure their market position as a leading maritime technology supplier.
KONGSBERG have a strong, value-based culture, one that drives the business performance. Rolls Royce Commercial Marine (RRCM) had an equally strong organisational culture. Missions project scope was therefore to work closely with a team from KONGSBERG, planning, facilitating and executing the transition.
Solution
We worked with the company vision: World Class – through people, technology and dedication, and developed a specific communication concept for this merger: One KONGSBERG. These messages resonated well with ex RRCM employees too. It united all employees, it engaged and positioned KONGSBERG for future opportunities. KONGSBERG is an enterprise based on knowledge and expertise. It was therefore very early in the process designed a 100 days journey with the employees in focus ensuring that the integration would work as swift and seamless as possible.
The management from KONGSBERG was leading the transition, visiting and celebrating, engaging, talking, sharing in the moment.
Our online Brandguide was an important tool in the activation part, hosting all tools and elements that constitutes the KONGSBERG brand identity. This helped KONGSBERG manage their investments and ensured the implementation and roll-out was effectuated on time the 1st of April across 34 countries.
Result
The integration was the largest ever, carried out within KONGSBERG. It created a sea of opportunities. The acquisition and the integration were completed ahead of schedule and became a success of great strategic importance not only for KONGSBERG, but for the Norwegian maritime industry.
